WWMB is CW- affiliated television station for South Carolina's Pee Dee and Grand Strand regions that is licensed to Florence. It broadcasts a 720p high definition digital signal on UHF channel 21 from a transmitter on Pee Dee Church Road in Floydale. Owned by Howard Stirk Holdings, WWMB is operated through a local marketing agreement (LMA) by the Sinclair Broadcast Group. This makes it a sister station to ABC affiliate WPDE-TV and the two outlets share studios together on University Boulevard/ SC 544 in Conway. There is currently no website for WWMB.