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WWHX, known as "HITS 100.7", is a CHR radio station in the Bloomington-Normal market. It is owned and operated by Elizabeth Neuhoff's Neuhoff Corp., through licensee Neuhoff Media Bloomington, LLC, who also owns adult hits WBBE "Bob FM" and active rock WIHN in the Bloomington market. Formerly an Adult Contemporary station as "Magic 100.7", the station changed formats to popular music on April 1, 2012.