What is "wupk"

WUPK (94.1 FM) and WIMK (93.1 FM) are a pair of radio stations based in the Upper Peninsula of Michigan (licensed to Marquette and Iron Mountain, respectively). The stations broadcast an active rock format branded as 93 Rock and 94 Rock (not simulcast), and are currently owned by Sovereign Communications.

WIMK is the older of the two stations, beginning life as a beautiful music station before switching to country music by the early 1980s. In 1985, the station adopted a Top 40 (CHR) format as "K93," and would evolve to an album-oriented rock format later in the decade, originally branded as "K-Rock." WUPK would sign on as a simulcast in the 1990s, and by the 2000s, the stations would adopt the name "Classic Rock: The Bear", joining Northern Star's existing group of stations with this format and branding.

Following the stations' sale from Northern Star Broadcasting to Sovereign Communications, the stations broke their simulcast in June 2011 and re-imaged as "93 Rock" and "94 Rock" accordingly, adopting similar identities, logos, and playlists as WSUE, Sovereign's existing active rock station in Sault Ste. Marie, Michigan.