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WTVA is the NBC- affiliated television station for Northern Mississippi that is licensed to Tupelo. It broadcasts a high definition digital signal on VHF channel 8 (or virtual channel 9.1 via PSIP) from a transmitter in Woodland. Owned by Heartland Media, WTVA operates Fox affiliate WLOV-TV through a local marketing agreement (LMA). The two outlets share studios located on Beech Springs Road ( County Road 681) in Saltillo. Syndicated programming on the station includes Wheel of Fortune, Dr. Phil, Inside Edition, and Jeopardy!.