What is "wsj."

WSJ. or WSJ. Magazine, which was originally intended to be a monthly magazine named Pursuits, is a luxury glossy news and lifestyle monthly magazine by the publishers of The Wall Street Journal. It features luxury consumer products advertisements and is distributed to subscribers in large United States markets as well as throughout Europe and Asia. Its coverage spans art, fashion, entertainment, design, food, architecture, travel and more. Kristina O’Neill is Editor in Chief and Anthony Cenname is Publisher. Launched as a quarterly in 2008, the magazine grew to 12 issues a year for 2014.

The magazine is distributed within the U.S. Weekend Edition of The Wall Street Journal newspaper (paid print circulation for the Weekend edition is +2.2 million*), the European and Asian editions, and is available on WSJ.com. Each issue is also available throughout the month in The Wall Street Journal’s iPad app.

With its tagline "The Luxury of Choice", the magazine began operations with an advertising business model that allowed for free delivery to select readers. It followed a trend of contemporaneous new luxury magazines many of which were also delivered as part of free subscriptions that supplemented other subscriptions or memberships. Since it is leveraging a high-end subset of The Wall Street Journal with favorable demographics, many expected the magazine to be successful.