Wikipedia
WRVR
WRVR (104.5 FM, "The River 104.5") is an Adult Contemporary radio station broadcasting in Memphis, Tennessee. It has broadcast this format for over 20 years as of 2007. Owned by Entercom, the station's studios are in Southeast Memphis, and the transmitter tower is in Cordova, Tennessee.
The station plays pop and soft rock music from the 1970s to present. 1960s music is occasionally played, and every year from mid November to December 25, they play varieties of Christmas music temporarily replacing their AC format.