What is "wrld"

WRLD (95.3 FM, "95.3 Kissin' Country Legends") is a radio station broadcasting a classic country music format. Licensed to Valley, Alabama, USA, the station serves the Columbus, Georgia, area. The station is currently owned by PMB Broadcasting, LLC. The station features programming from Westwood One. Its studios are co-located with four other sister stations on Wynnton Road in Columbus east of downtown, and its transmitter is located south of Valley.