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WPLW (102.5 FM) is a radio station licensed to Hillsborough, North Carolina, USA. It serves the Raleigh, North Carolina area with a contemporary hit radio format. Its studios are located in Raleigh, and the transmitter tower is in northwest Durham, North Carolina.

The station is owned by New Century Media Group. According to FCC ownership filings, New Century Media Group is 100% owned by Donald W Curtis, Chairman and CEO of Curtis Media Group.