What is "word-of-mouth"

Usage examples of "word-of-mouth".

Of course, having Callaway clubs in the hands of these distinguished people created visibility for its products and word-of-mouth advertising for free.

It didn't amount to much, after being handed down by word-of-mouth tradition for four generations.

Comments of low intelligence and terribly poor taste streaked through e-mail and were passed word-of-mouth through offices, restaurants, bars and health clubs before at last finding their way to the ears of the police.

Tapes, films, books, magazines, posters, pamphlets, dramatic visual and audio shows, plants in the newspapers, sound trucks, kids' comic strips, word-of-mouth report, elaborate ads .

The word-of-mouth publicity was so good that Snotty was able to demand cash with reservation, and even so his booking sheet was full as far ahead as the beginning of the hols and half the fellows were saving so frantically to try and come up with two pounds that sales at the school tuck shop fell off dramatically.