What is "woolite"

Woolite is a brand of laundry detergent owned by Reckitt Benckiser (who had purchased it when it bought Boyle-Midway from American Home Products in 1990). It manufactures laundry accessories. Bissell Inc., under license from Reckitt Benckiser, manufactures Woolite carpet cleaning (which Bissell had bought in 2004 from Playtex).