What is "woodwood"

WoodWood is a contemporary fashion and lifestyle brand founded in 2002 and based in Copenhagen, Denmark. It has stores in Berlin, Aarhus and Copenhagen, and an online store. Wood Wood is directed by co-founders Karl-Oskar Olsen and Brian SS Jensen.

As a sub-cultural founded lifestyle brand, its founders grew up with graffiti and street culture in the 1990s. They mix high-end fashion, sports and streetwear with youth and urban culture, art and music. It is described as Contemporary Streetwear. Wood Wood has a strong sports component.

It is based in Nørrebro in Copenhagen, Denmark. Wood Wood has made more than 50 collaborations with global brands such as Nike, Inc., Lego, Barbour, Eastpak and Adidas, and with niche brands and artists such as Peter Sutherland, Elmgreen & Dragset, So-Me and FUZI UVTPK.