Wikipedia
Woobi
Woobi is an in-game advertising and monetization company headquartered in Israel with offices in London, UK. It was founded in 2009 by Chaya Soggot and Or Ben Naftali, entrepreneurs in the field of Digital Marketing and Advertising. The company focuses on the development of native advertising solutions for desktop, social and mobile games, based on advanced algorithms integrated into free-to-play based games, enabling to monetize non-paying users through value-exchange advertising, integrated into gameplay.