Wikipedia
WLUM-FM
WLUM-FM (102.1 MHz) is a commercial radio station in Milwaukee, Wisconsin. The station airs an Alternative rock music format branded as "FM 102.1". Its studios are located in Menomonee Falls and the transmitter site is in Milwaukee's North Side at Lincoln Park.
The station is owned by former Green Bay Packer Willie Davis and his company, All-Pro Broadcasting. All-Pro has owned the station since 1979. WLUM is run as a partnership with co-owned WZTI and Shamrock Broadcasting's WLDB as a group called the Milwaukee Radio Alliance.