What is "wlmv"

WLMV (1480 AM), branded as "La Movida 1480", is a radio station serving the Madison, Wisconsin area. Owned by Mid-West Family Broadcasting, the station airs local Spanish language music and talk programming, along with national news breaks from CNN en Español Radio.

The 1480 AM frequency was originally the home of WISM, which was known for its long-time Top 40 and later automated oldies formats. By the mid-1980s, WISM would change its call sign to WTDY and adopt a mixture of news, sports, and music before becoming a full-time talk station. By the late 1990s, the call letters at 1480 would change to WTDA, as WTDY prepared to move to its new Extended AM home at 1670 AM, temporarily simulcasting at both signals. When WTDY's move to 1670 became permanent in 2002, Mid-West Family Broadcasting rechristened 1480 as WLMV, attracting a rapidly growing Latino audience in Madison as the market's first full-time Spanish-language station (and one of only two such stations in the market, with WTTN joining ESPN Deportes in 2009).