Wikipedia
WJFW-TV is the NBC- affiliated television station for North-Central Wisconsin's Northern Highland. Licensed to Rhinelander, it broadcasts a high definition digital signal on UHF channel 16 (or virtual channel 12.1 via PSIP) from a transmitter in Starks. Owned by Rockfleet Broadcasting, the station has studios on County Road G (along WIS 17) in Rhinelander.
Since WJFW's transmitter is located further north than the other North-Central Wisconsin stations, it can only be seen in Wausau proper and not other areas in Marathon County to the south and west. Therefore, it operates a low-powered digital fill-in translator in Wausau (W27AU-D). This also airs a high definition signal but is seen on UHF channel 27 (it also maps to virtual channel 12.1 via PSIP) from a transmitter on Mosinee Hill southwest of the I-39/ US 51/ WIS 29 interchange.