What is "wimi"

WIMI (99.7 FM, "The Storm") is a radio station broadcasting a broad-based Adult Hits format featuring a variety of hits from the 1970s through current Hot AC hits. Licensed to Ironwood, Michigan, it first began broadcasting in 1974. Initially, the Station ran Drake-Chenault's "Hitparade" Format (later Contempo 300), using Drake programming well into the 80's, and eventually morphing into the current Adult Hits format. Local personalities include, Bill Swift, and Sam Erspamer.