What is "wimdu"

Wimdu is a privately held peer-to-peer property rental company. It operates a global online marketplace for short-term rentals and private accommodation. Founded by Arne Bleckwenn and Hinrich Dreiling in March 2011 and headquartered in Berlin, Germany, the company is considered to be one of the major competitors of Airbnb and a key vendor of the global vacation rental market. Since its foundation, Kinnevik and Rocket Internet are involved in the company. In fiscal year 2014, Rocket Internet held a majority of Wimdu shares.