What is "wildlifedirect"

WildlifeDirect is a Kenya and US registered charitable organisation founded and chaired by African conservationist Richard Leakey, who is credited with putting an end to the elephant slaughter in Kenya in the 1980s. Its main office is located in Nairobi, Kenya.

WildlifeDirect was established in 2006 to provide support to conservationists in Africa directly on the ground via the use of blogs, which enables anybody, anywhere to play a direct and interactive role in the survival of some of the world's most precious species.

WildlifeDirect takes no administration fee for the funds that are transferred through their website so that the financial support can go to where it was intended in its entirety. Their core costs are provided for separately through grants, primarily from the European Union 1.