WIIN is a radio station licensed to serve Ridgeland, Mississippi. The station is owned by The Radio People and licensed to New South Radio, Inc. The station's studios are in Ridgeland, with a transmitter located west of the city along the Natchez Trace Parkway.
The station was assigned the WIIN call letters by the Federal Communications Commission on July 31, 1995.
This station has had many formats over its history. Some of these included: classical, easy listening, inspirational talk, talk shows hosted by African-American hosts and appealing to African-American audiencies, all-news, blues, golden oldies pop, all-Spanish speaking, big band, talk shows hosted by female hosts appealing to female audiences, and Southern-gospel.
Until 2009, the station had been affiliated with God's Country Radio Network.
In recent years, the station has been "on and off" the air at sporadic intervals. In June 2009, WIIN was shut down. By May 2010, however, WIIN had returned to the air as a simulcast of WYOY. On July 14, 2010, the station once again went dark. On June 22, 2011 WIIN returned to the air simulcasting country-formatted WUSJ 96.3 FM.
In November 2012, the station played all-Christmas music and simulcast with translator W226BS 93.1 FM in Cedar Hills/Jackson. On January 6 and 7, 2013, the station began the day with Christmas music and all-Beatles music. Since January 7, 2013, the station has been playing all-Beatles music.
On June 16, 2016 WIIN changed their format to sports after that format moved from WSFZ 930 AM Jackson, MS, which went silent.