What is "wiil"

WIIL (95.1 WIIL Rock) (pronounced "95 Will Rock") is a radio station in Kenosha, Wisconsin that plays an active rock format. The station serves Kenosha, Racine and Milwaukee in Wisconsin, and the northern suburbs of Chicago. The call letters stand for Wisconsin and Illinois, as Pleasant Prairie, Wisconsin, where studios are located and the station's transmitter location, is near the border of the two states. WIIL is owned and operated by Alpha Media, through licensee Alpha Media Licensee LLC, and operates at 50,000 watts of power.

In April 2010, the station received FCC approval to change its city of license from Kenosha to the Racine County community of Union Grove. This was to allow then-owner NextMedia Group to meet ownership caps with its Chicago cluster, as Kenosha is classified in that radio market by Arbitron/Nielsen Audio even though the station's signal favors Milwaukee more than Chicago; moving the city of license to Racine County placed WIIL in the Milwaukee Nielsen Audio market, but the transmitter and studio remained in the Kenosha area.