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WHTA FM, 107.9 FM, is a mainstream urban radio station based in Atlanta, Georgia that plays mostly hip-hop. Better known as "Hot 107.9", it has done so since the autumn of 2001, after the programming format and callsign were moved by owner Radio One from "Hot 97.5" (now WUMJ FM, "Boom 102.9/97.5"). Its city of license is Hampton, Georgia, and its radio tower is located in Tyrone, while its studios are located inside the Centennial Tower building in downtown Atlanta. It also launched the career of the now famous rapper, Ludacris, when he was known as on-air personality, "Chris Lova Lova" and the careers of MTV VJs La La Anthony and K.K. Holiday.