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WHQG ("102.9 The Hog") is a mainstream rock FM radio station licensed to and serving the Milwaukee, Wisconsin area. The station is owned by Saga Communications. The "Hog" moniker and call letters are references to the fans and riders of Harley-Davidson motorcycles, which has its headquarters in Milwaukee. Its studios (which are shared with the other four sister stations) and transmitter are located in Milwaukee's West Side.