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Whiritoa is a small beach village on the Coromandel Peninsula between Whangamata and Waihi Beach. It has a permanent population in the low hundreds, which swells to over a thousand during the New Year holiday period.

It has a convenience store, a library and a volunteer fire department. The local Surf lifesaving club has a close relationship with the community of regularly holidaying families.

At the north end of the 1.5 km beach is a small lagoon and past this is a short walk to Waimama bay. The lagoon has a cycle of being blocked by sand then being dug out by the council digger or enthusiastic members of the public. At the south end is a short bush walk to a blowhole.

The beach itself is popular for surfers as it often features a roaming sandbar or two. The shore is often quite steep meaning the waves are sometimes breaking directly on the sand making it difficult for casual swimmers.