What is "whho"

WHHO (1320 AM) was a radio station broadcasting a sports talk format. Licensed to Hornell, New York, USA, the station served the Elmira- Corning area. The station was owned by Bilbat Radio, Inc. (at the time of closure, wholly owned by William Berry after the death of partner Bat Lyons). The station had been the home of Eric Massa's weekly radio broadcasts. Gene Burns, a Hornell native, began his long broadcasting career at the station.