What is "wgvm"

WGVM (1260 AM) is an American radio station licensed to serve the community of Greenville, Mississippi, USA. The station was established in 1948 by David M. Segal and owned by him for nearly six decades. WGVM is currently owned and operated by ARK-LA-MS Radio Group, LLC.

The station began with an eclectic array of live programming including blues and Gospel music, transitioned to rockabilly-influenced Top 40 in the 1950s, and became a top-rated country music station in the 1960s and 1970s. WGVM's fortunes followed the general decline of AM radio stations in the United States and the station went off the air for several months in 2006 before finding a new owner and a new direction. WGVM now serves the "Ark-La-Miss" region with live sports and sports talk programming.