WGMW is a commercial radio station in LaCrosse, Florida, broadcasting to the Gainesville, Florida area on 99.5 FM. The station was owned by JVC Media and previously had broadcast a Dance Top 40 format billed as "Party 99.5," whose direction was patterned after its sister station in Long Island, New York, WPTY. Prior to the flip on June 1, 2013, it had programmed a News/Talk format as 99.5 The Star. On December 26, 2013, WBXY and its Dance format moved over to WXJZ, where they simulcasted until January 2014, when JVC announced the sale of the station to RDA Broadcast Holdings, LLC, who on June 4, 2014, flipped WBXY to a simulcast of WGMA, a new station that signed on at 99.7 and serving the Ocala area.
The sale to RDA Broadcast Holdings, at a price of $3.5 million, was consummated on June 3, 2014.
The station changed its call sign to the current WGMW on June 5, 2014.