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WFLF (AM)

WFLF is the callsign for 102.5 WFLA, an AM & FM talk radio simulcast in Orlando, Florida, United States. It broadcasts at the AM frequency of 540 kHz, and as an FM translator on 102.5 MHz, W273CA. It is owned by iHeartMedia and operates out of iHeartMedia's Orlando area offices in Maitland. Its callsign alias comes from sister station NewsRadio 970 WFLA in Tampa. It is a Fox News Radio and Weather Channel radio affiliate. WFLF is licensed to Pine Hills and runs 50,000 watts day and 46,000 watts night out of Winter Garden, while W283AN is licensed to Altamonte Springs and transmits with 221 watts from the Lake Sparling section of Orlando. WFLF is also one of many Primary Entry Point stations into the Emergency Alert System.

WFLF is the Greater Orlando affiliate for The Rush Limbaugh Show, The Glenn Beck Program, and Coast to Coast AM. It also features a local drive-time show hosted by former local news anchor Bud Hedinger. WFLF was the local affiliate for The Schnitt Show until 2003, and Dr. Laura until 2005, and previously featured a local morning show hosted by Pat Campbell. The station actively positions itself on the conservative end of the political spectrum, with such local marketing slogans as "Start your day the Right way," "Central Florida's Right News" and "Rush is Right."

WFLF debuted in February 2001. It took over the frequency formerly held by 540 The Team, a sports radio station which moved to 740-AM to become 740 The Team. In January 2008, WFLF merged selected programing with 740 The Team, after that station changed format. It spun its sports programming back off in mid-2009, returning it to WYGM when it returned to the sports talk format.

WFLF began dual-broadcasting on FM at the 104.5 frequency in September 2012. Its FM station's official callsign is W283AN, broadcasting out of Altamonte Springs, though it continues to identify itself by its AM callsign. Prior to adding its FM station, it was known as NewsRadio 540 WFLA.

In February 2014 WFLF switched its FM translator from W283AN (which flipped to urban) to W273CA 102.5 FM.

WFLF

WFLF is the callsign belonging to two radio stations in Florida:

  • WFLF (AM), am540 WFLA - An Orlando news/talk radio station licensed to Pine Hills, Florida.
  • WFLF-FM, Fox Newsradio 94.5 WFLA - A Panama City news/talk radio station licensed to Parker, Florida.