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WeWOOD

WeWOOD is a watch brand that manufacturers wooden watches. The brand was developed in 2009 in Italy and its trademark was registered in 2010 under the company name Fratelli Diversi. The headquarters of the company is located in Lamporecchio and a North American regional office is located in Los Angeles.

According to WeWOOD, the company plants a tree for every watch sold. As of December 2013, the company has planted 250,000 trees in America and other countries where the watch is sold. WeWOOD has partnered with American Forests, Trees for the Future and Treedom for planting trees.