What is "wetpaint"

Wetpaint is an internet company and wholly owned subsidiary of Viggle Inc. Founded in 2005, Wetpaint both publishes the website Wetpaint Entertainment, focused on entertainment news, and develops a proprietary technology platform, the Social Distribution System, that is used to provide analytics for its own website as well as other online publishers'. Wetpaint began as a wiki farm, hosting wikis using its own proprietary software, before moving into hosting of professional content in 2010; Wetpaint's wiki-hosting component was spun off completely in 2013.