What is "wedginald"

Wedginald is a round of cheddar cheese made famous in 2007 when its producers broadcast its maturation process on the internet on the cheddarvision.tv website. The 20 kg cheese, from Shepton Mallet, Somerset, England was produced by Westcountry Farmhouse Cheesemakers. In the nine months it took for the cheese to mature, more than 1.5 million people logged on to watch it. The website, initially only an internet phenomenon of limited scope, received attention from major media outlets such as the BBC, The Independent and newspapers as far away as Norway. Similarly, Wedginald drew attention in both the American media, with regular updates on The Tony Kornheiser Radio Show in the spring of 2007, and in discussions during Middlesex and Surrey County cricket broadcasts on BBC London radio and internet broadcasts. A time-lapse video on YouTube has attracted several hundred thousand page views. The live feed can be installed as an application on Facebook, and the cheese has over 1,300 friends on MySpace.