What is "webcameron"

WebCameron (a portmanteau of webcam and Cameron) was a series of online videos recorded by the British Conservative Party leader David Cameron between 2006 and 2010, while the Conservatives were the party of opposition. Named after Cameron, the series was launched with much publicity in September 2006, when the party was keen to embrace new technology, and appeal to a younger generation of voters adept at using online media.