Wikipedia
WBIR-TV
WBIR-TV, channel 10, is the NBC affiliated television station for East Tennessee, Southeastern Kentucky, Swain County, North Carolina and Lee County, Virginia, located in Knoxville, Tennessee. WBIR-TV is owned by Tegna, its studios are located at 1513 Bill Williams Avenue in the Belle Morris section of the city, and transmitter on the broadcasting antenna farm on Sharp's Ridge in Knoxville.