What is "walla!shops"

Walla!shops is an Israeli E-commerce website, part of the Bezeq group, designed for purchasing different products and services online. The site offers 28 trading categories such as: electricity products, smartphones and mobile phones, furniture, fashion and more. Google Israel estimates e-commerce in Israel during 2012 has totaled a mere $1 billion, making walla!shops a key player in an ever growing market.