What is "vurb"

Vurb is a San Francisco-based company, with their main product being an application for Apple and Android devices. The application is a card-based contextual search engine, which according to the website, "enables people to find, plan, and share by connecting them to the most relevant information and tools from apps and services in a single experience." This card-based contextual search engine functionality removes the need to switch through multiple other applications on the device to perform a task. The "app chain" to perform a task without using Vurb can be seen here 1. In August 2016, Vurb was reportedly acquired by Snapchat for 100 million USD.