What is "vu!"

Vu!, also operating as Bell TV On Demand, is a Canadian English and French language pay-per-view and Video on Demand provider that launched in October 1999 and is owned by Bell TV. Vu! is the largest PPV service provider in Canada and is available on Telus Satellite TV, Bell TV, Bell Fibe TV, and Bell Aliant FibreOP. It is a unique service in that it not only offers pay-per-view content but also features pay-per-day, pay-per-month and pay-per-year on select programming.