Wikipedia
Voxxi, stylized as VOXXI, was a website that was launched by Spaniard journalist Emilio Sánchez (former EFE staff) and investor Salomon Melgen in 2011 but that soon failed to establish itself as a credible source of information.
The name of the site comes from the terms "Vox" and "XXI" (representing the 21st century) according to an El Mundo interview with Sánchez.
The news site was created in order to create content for Latino individuals whose dominant language was English, in competition with services provided by English-based news services looking to expand their influence in the Latino marketplace. At its 2011 launch at the Newseum in Washington, D.C., Voxxi partnered with the National Hispanic Foundation for the Arts in the promotion of the advancement of Latino people in America.
VOXXI's founder, ophthalmologist Salomon Melgen is under FBI investigation.
As of March 2015, VOXXI quietly shut down. Sanchez later admitted it was party due to the failure in building enough traffic to secure revenue.
"A lack of funding, erroneous strategy, fierce competition, insufficient web traffic and other market factors have forced the shutdown of VOXXI, three years after its launch," explain marketing experts at Media Moves.
Although VOXXI started operation with a healthy number of people, including developers, marketing specialists, editors and a large pool of writers and contributors, which for many months led to millions of visitors per month and a strong following in social media, Sanchez and Melgen decided to switch gears in 2013 and continue operation with only three people on staff and a handful of writers. Site traffic soon and significantly declined.