What is "voddler"

Voddler is a Stockholm, Sweden-based provider of a video-on-demand (VOD) platform and a streaming technology for over-the-top (OTT) streaming on the public Internet. In Scandinavia, Voddler is primarily known for the commercial VOD-service Voddler, which was launched in 2009. As a company, Voddler was founded in 2005 and developed its own streaming solution, called Vnet. Vnet is based on peer-to-peer (p2p), where all users contribute by streaming movies to each other, but, unlike traditional p2p, Vnet has a central administrator who decides which users that have access to which movies. Due to this exception, Vnet has been referred to as a "hybrid p2p distribution system", "walled garden p2p" or "controlled p2p". In addition to running the consumer service Voddler, the company Voddler also offers, since 2013, Vnet as a stand-alone technology for other streaming platforms. The service Bollyvod, a global VOD-service for Bollywood-content that Voddler built for the Indian movie industry, was released as a pilot in 2014.