What is "veryfine"

Veryfine is a juice beverage brand currently owned by Sunny Delight Beverages. The brand dates back to 1865 (under the name "New England Beverage").

On Tuesday October 2, 2007 Kraft Foods Inc. announced the sale of Veryfine's Fruit2O water and juice brands to privately held Cincinnati-based Sunny Delight Beverages Co. The sale was completed sometime around the fourth quarter of 2007. Terms of the deal were not disclosed.