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velveeta

n. (context internet rare English) The crossposting of a message to an unreasonably large number of newsgroups.

Wikipedia
Velveeta

Velveeta is the brand name of a processed cheese product having a taste that is identified as a type of American cheese, but with a softer and smoother texture than cheese. As a result, when melted/heated, Velveeta maintains a fully integrated, and evenly clump-free liquid texture—the opposite of what results when cheese is melted or cooked at high heat. It was invented in 1918 by Emil Frey of the Monroe Cheese Company in Monroe, New York. In 1923, The Velveeta Cheese Company was incorporated as a separate company, and was sold to Kraft Foods in 1927. The product was advertised at the time as a nutritious health food. According to Kraft's website, in the 1930s, Velveeta became the first cheese product to gain the American Medical Association's seal of approval. It was reformulated in 1953 as a cheese spread. Velveeta is labeled in the United States as a "Pasteurized Recipe Cheese Product" (see processed cheese). The name "Velveeta" is intended to connote a velvety smooth edible product. Smoothness and melting ability are promoted as its properties that result by reincorporating the whey with the curd. The brand has also been successfully spun off into a varied, Velveeta-based product line.

Usage examples of "velveeta".

Velveeta will always prompt the curious sensation of sorrow and satisfaction comingling on the surface of my tongue.

The ooze of melted Velveeta will always prompt the curious sensation of sorrow and satisfaction comingling on the surface of my tongue.

There were wrapped singles of Velveeta cheese food on a large platter arranged in an overlapping pattern.

At the back of the second shelf of the refrigerator behind a rusty jar of pale gherkins he found a half brick of forgotten Velveeta, dark and tough on the outside, but with enough reasonably soft yellow center to spread between two slices of dry bread, slap onto a heavily buttered skillet, and proceed to reduce to a charred slab what should have been a nicely browned grilled cheese sandwich.

It's my day, and I'm making grilled cheese with Velveeta and bacon.