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Longman Dictionary of Contemporary English
upfront
I.adjective
EXAMPLES FROM OTHER ENTRIES
▪ You need to be upfront with Val about your past.
EXAMPLES FROM CORPUS
▪ It was a literary weekly with an upfront section modelled on the New Yorker.
▪ Payment's upfront, but then delivery's fast.
▪ So there is a price to pay for the privilege of not paying an upfront load.
▪ Some charge an upfront fee and others charge fees when investors redeem shares.
▪ The upfront charge is $ 10 million to bid on that slot.
▪ The deadline for upfront payments to bid is Friday.
▪ There was an upfront charge and they will take a proportion of any reduction in debt.
▪ They discount or even waive upfront sales fees, so long as they have the right to the renewal commissions.
II.adverb
COLLOCATIONS FROM CORPUS
■ VERB
play
▪ I felt threatened by him because I used to play upfront, so I decided to show him who was boss.
▪ Dario Gradi, Crewe's manager thought White would be playing upfront, and prepared his defence for that.
▪ Gareth Abrahams, signed on a free transfer from Cardiff, makes his debut at the back and Leroy May plays upfront.
▪ The way things are going for him right now, he would grab a hat-trick if he played upfront.
EXAMPLES FROM CORPUS
▪ An earnout will provide a purchaser with a cash flow advantage in not having to pay the extra consideration upfront.
▪ I felt threatened by him because I used to play upfront, so I decided to show him who was boss.
▪ Partnering the experienced Allen upfront, in place of the suspended Trevor Morley, Jones supplied a perfect cross just before the interval.
Douglas Harper's Etymology Dictionary
upfront

1932, up front "in the front," from up + front (n.). Meaning "honest, open" is from 1970; that of "paid in advance" is from 1967.

Wiktionary
upfront
  1. 1 honest, frank and straightforward 2 In a forward, leading or frontward position. 3 (context of money English) paid in advance adv. 1 beforehand 2 (context football English) As an attacker alt. 1 honest, frank and straightforward 2 In a forward, leading or frontward position. 3 (context of money English) paid in advance n. (context television English) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season v

  2. To bring to the fore; to place up front for consideration

WordNet
upfront

adj. frank and honest; "he was upfront about his intentions"

Wikipedia
Upfront (John Miles album)

Upfront is the eighth solo album of John Miles released in 1993. It was his first album in eight years, because he was involved in several projects like an album with Jimmy Page, an album with Joe Cocker, singing several tracks on albums of the Alan Parsons Project and touring with Tina Turner.

It was also the first CD where Bob Marshall did not play bass or co-wrote songs with Miles.

Upfront (David Sanborn album)

Upfront is the 16th recorded album by notable jazz musician David Sanborn. This album was quite important for Sanborn as it took a focus on other instruments instead of the saxophone being the prime instrument. Instruments such as the organ, drums, and guitar all play a role on this album. Some key musicians collaborated with Sanborn on this album including Eric Clapton, William Spaceman Patterson, John Purcell, Marcus Miller, Ricky Peterson and Steve Jordan.

Upfront

In the North American television industry, an upfront is a group of gatherings hosted at the start of important advertising sales periods by television network executives, attended by the press and major advertisers. It is so named because of its main purpose, to allow marketers to buy television commercial airtime "up front", or several months before the television season begins.

The first upfront presentation was made by ABC in 1962, in an attempt to find out how advertisers felt about the network's new shows.

In the United States, the major broadcast networks' upfronts occur in New York City during the third week of May, the last full week of that month's sweeps period. The networks announce their fall primetime schedules, including tentative launch dates (i.e., fall or midseason) for new television programming, which may be "picked up" the week before. The programming announcements themselves are usually augmented with clips from the new television series, extravagant musical numbers, comedic scenes, and appearances by network stars, and take place at grand venues such as Lincoln Center, Radio City Music Hall, or Carnegie Hall. It is also the time when it is announced (by virtue of not being on the fall schedule) which shows are canceled for the next season. In recent years, the networks have mostly revealed this information to the public a few days before the actual presentation. Most cable networks present earlier in the spring since they usually program for the summer months; press attention to these announcements is usually much lighter.

Historically, the fall television schedule was created to help auto advertisers promote their new car models.

Digital Content NewFronts are similar, but for original video content from the Internet, and managed by the Interactive Advertising Bureau. These were first held in 2008.

Upfronts in Canada are similar but occur in either the last week of May or the first week of June, after networks have had a chance to buy Canadian rights to new American series. Both broadcast and non-broadcast channels make presentations, with a single event per ownership group.

Upfronts in Australia are a relatively new concept to the industry, and are not always a lavish affair. Unlike American upfronts, a detailed schedule is not typically released. Announcements regarding new programs, axing confirmations and casting news are revealed to advertisers and the media. All three commercial networks ( Seven, Nine and Ten) as well as both public broadcasters ( ABC and SBS) hold upfront events for their suite of channels. The dominant subscription platform Foxtel showcase programming airing across all their cable channels, rather than each cable network holding separate events. Upfronts are typically held between October and December before the start of the Southern Hemisphere's summer and the holidays, highlighting programming for the next calendar year.

Usage examples of "upfront".

Including trials and everything, that translates into an upfront cost of maybe three hundred to four hundred million dollars, sometimes more.

We would finance all the work, pay them an upfront earnest and then load by load in agreed increments.

I had to share quarters with a wild animal, better the upfront ferocity of a dog than the power and stealth of a cat.

The Englishwoman, Clare, seemed upfront about the house they were borrowing.

I apologize for not telling you the whole story upfront, but we wanted to protect his privacy as much as possible.

How could customers be induced to pay the much greater upfront costs of the new, higher-quality technology?

Instead, Intel insists on making upfront agreements that govern its access to technologies that emerge out of university research that Intel funds.

Disney for a considerable amount of upfront money, but no film was made.