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Longman Dictionary of Contemporary English
untapped
adjective
COLLOCATIONS FROM CORPUS
■ NOUN
market
▪ A whole untapped market awaited him.
▪ For technology companies, the community college network is a big untapped market for its products.
▪ It has reached beyond the dealers to the previously untapped market of individual buyers.
▪ The results are likely to come as a surprise presenting many untapped market opportunities and will certainly dispel complacency.
potential
▪ Training is also the key to unlocking the vast, untapped potential of individual women and men.
▪ The conversational nature of golf, its cerebral geometry and its childish frustrations carry much untapped potential.
▪ Key said there was untapped potential for cycle use to grow if the road environment is to be made more friendly.
EXAMPLES FROM OTHER ENTRIES
Untapped reserves of oil and minerals are thought to lie beneath the desert.
▪ The firm recognized that the potential of their databases went largely untapped.
▪ The plants of the Australian outback represent a vast untapped resource.
EXAMPLES FROM CORPUS
▪ A whole untapped market awaited him.
▪ Companies are spending millions of dollars to drill for untapped onshore reserves.
▪ However, the profit potential of an untapped consumer market is tantalizing scores of corporations.
▪ It has reached beyond the dealers to the previously untapped market of individual buyers.
▪ Senior citizens groups may also provide an untapped fund of skilled helpers.
▪ The provision of transport may uncover an untapped source of recruitment not previously available.
▪ There is a vast untapped genetic and metabolic biodiversity in nature that can also be harnessed.
Douglas Harper's Etymology Dictionary
untapped

1775, from un- (1) "not" + past participle of tap (v.). Figurative use from c.1890.

Wiktionary
untapped

a. Not tapped

WordNet
untapped
  1. adj. not subjected to tapping; "an untapped keg"; "an untapped sugar maple" [ant: tapped]

  2. not drawn upon or used; "untapped reserves of coal"; "the untapped stockrooms of our minds"- G.R.Harrison

Wikipedia
Untapped

Untapped: The Scramble for Africa's Oil (Harcourt, 2007) is a book written by John Ghazvinian about the petroleum industry in Africa. The book was received well by critics, and garnered good reviews from both the Boston Globe and The New York Times. The book is based extensively on interviews, with representatives of multinational oil companies' views being compared and contrasted with those of politicians within Africa as well as the citizens of affected nations. Jake Saltzman, the famed critic, gave the book 5 out of 5 stars.

Usage examples of "untapped".

He thought of the flat, dark square miles of calcareous ooze outside, under which lay the biggest proved untapped petroleum reserve in the world.

Ironically, on a world which had great amounts of settleable land and vast untapped natural resources, they were cramped for living room and starved for raw materials.

Or was she part of the sane and solid world of daylight, oblivious to the untapped power that sang in her aura like a beacon in darkness?

Talbot could see Bruce Banner being mashed between those cogs, and in so suffering, unleashing tremendous untapped energy.

Her taste deepened with passion, a heady combination of savage desire and untapped wildness.

Europe and on the advantages of the highly maneuverable, virtually noiseless, and, it goes without saying, exhaust-free bicycle rickshaw for short-to-medium distances in cities, then spoke more generally on the revitalization of Europe by new blood from Asia, and finally, if only ironically, he invoked the capitalist concept of untapped markets.

This issue of untapped potential is one of the things that has made Earth so fascinating to starfarers for some centuries now.

She had one untapped source remaining, and felt it might be a gold mine.

Her breath felt ragged as she tried to pull more courage from some untapped well within her, forcing air to her lungs and giving her the endurance to continue what she knew she must .

From some untapped reservoir deep within, she found more attitude than she had originally thought she possessed.

Rather, Total Mind Power requires only that you believe in the existence of the vast - 90 percent - untapped mental resources that are available in all of us.

For the moments when he was lost in its song, it made him believe that he had some untapped potential to be more than he was.

Because Clay had the money for advertising and marketing, they could pick the most lucrative class actions and zero in on untapped plaintiffs.

Tired of bickering over the Chunnel, over untapped oil off the Isle of Mull.

Under the frail casing of the skin, such a violence and potency of untapped Power raged that it should have burned her out from within.