What is "unhaggle"

Unhaggle is a Canadian automotive buying, pricing and data company. The company was founded in 2011 by Andrew Tai, Radek Garbowski, and Neal Shah. Through Unhaggle, car buyers can view what others paid for the car they want in their local area and look up invoice dealer invoice price reports for free, which reflect the manufacturer’s wholesale price. There is also a paid service that gets dealers within a specific geographic area to compete against each other to give buyers who do not wish to negotiate their best price.