UCrush is a website designed for college students. It was launched by its co-founders Daniel O'Connell and Kyle Garvan in March 2013 and quickly gained followers. It allows students to post anonymous crushes of people at their school. Within the first month of launching the site, UCrush reportedly received over 1 million views. It went viral across the country within weeks. Since LikeALittle shutdown, students have been seeking an alternative to the anonymous campus flirting, and UCrush fills that spot. The site has been featured on many blogs and has been covered by Fox News and NBC.