What is "truvia"

Truvia (marketed and stylized as truvía) is a stevia-based sugar substitute developed jointly by The Coca-Cola Company and Cargill. It is distributed and marketed by Cargill as a tabletop sweetener as well as a food ingredient. Truvia is made of rebiana, erythritol, and natural flavors. Because it comes from the stevia plant, Cargill classifies it as a natural sweetener in addition to being a non-nutritive sweetener, although Cargill has settled lawsuits alleging deceptive marketing of Truvia as "natural". Since its launch in 2008, Truvia natural sweetener has become the second best-selling sugar substitute in units in the United States behind Splenda, surpassing Equal and Sweet’n Low. Truvia competes with Stevia In The Raw, the #2 brand of stevia sweetener, and with PepsiCo's PureVia #3 brand of stevia-extract sweetener.