What is "truecar"

TrueCar, Inc. is an automotive pricing and information website for new and used car buyers and dealers. TrueCar is paid by dealerships so they can obtain potential buyers' contact information. Potential car buyers receive an online report illustrating what others have paid for cars, illustrative pricing from a network of TrueCar Certified Dealers. TrueCar reports its users have purchased more than 2 million cars from dealers in its network. The company is headquartered in Palms, Los Angeles, and its network includes more than 10,000 new and used automobile dealers across the United States. In November 2015, Chip Perry was named Chief Executive Officer and President.