What is "tribevine"

Tribevine is a company that collects sports and outdoor gear information using crowdsourcing into a user edited semi structured product information database. In effect it is a Wikipedia-type of free / open community edited product information database, where users can add their own items, enrich the existing items as well as rate and review them. Right now most of the content is climbing, mountaineering, ski touring and other mountain sports related. The business model of Tribevine relies on crowdsourcing of market research information. Tribevine has been established in 2008 by Juho Risku and four other co-founders. In 2011 Tribevine was selected to present at the Nordic Venture Forum among the roughly 50 other most promising start-ups from the northern Europe.