What is "trendrr"

Trendrr is a New York-based digital and social media business intelligence platform that was acquired by Twitter in 2013.

A "virtual scratch pad" enables users to compare data sets and create mashups. Graphs can be shared with links or embed codes, or exported in xml, json, or excel. Trendrr allows users to make real-time actions based on quantitative and qualitative trends by understanding social media's impact on sales, savings and brand equity—three sources through which Trendrr enables users to track ROI.