What is "trafficlink"

Trafficlink, now called INRIX, is the former name of the British company specialising in providing real-time traffic information. Clients include the BBC, ITN, ITV, Sky News and Transport Direct. In partnership with Global Traffic Network it provides traffic and travel information to the majority of UK commercial and community radio stations including Bauer Radio, Global Radio, Absolute Radio and GMG Radio. As of January 2012, the company is now known as INRIX following the acquisition of Trafficlink in the summer of 2011.