What is "toymaster"

Toymaster is an association of independently owned toy stores formed in 1977 as a buying group. , it comprises over 250 independently owned toy retailers in the United Kingdom and Ireland using the Toymaster name.

Toymaster is famous for its mascot of an orange puppy wearing a yellow t-shirt and trousers. In 2012, the puppy was named Toby, and was given his own Apple iPhone app.