What is "thinkbox"

Thinkbox is the marketing body for the main UK commercial TV broadcasters – Channel 4, ITV, Sky Media, and Turner Media Innovations. UKTV joined Thinkbox in January 2011.

Thinkbox was launched in February 2005 with a consortium consisting of eight companies, and was initially run as a virtual organisation. In 2006 the group changed direction, hiring Tess Alps as the CEO and undergoing significant internal changes, including the loss of one of the original eight companies involved in creating the organisation. Five left the organisation at the end of 2010.

Thinkbox's activities include supporting research into aspects of marketing using television, supporting various television marketing awards (including their regular Thinkboxes), running a series of events and training programs, and providing information to marketers about television advertising.